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Ben & Jerry's ice cream is known as much for its rich, unusual flavors as for its unique approach to business - with good will, good times, and good ice cream as the cornerstone of the company.
In 1977, Ben Cohen and Jerry Greenfield enrolled in a $5 correspondence course to learn how to make ice cream, and one year later they opened the first Ben & Jerry's homemade ice cream shop in a renovated gas station in Burlington, Vermont. Their recipe was a sophisticated concoction: a blend of fresh Vermont milk, cream, and generous portions of whatever ingredients took their fancy. Flavor names like Cherry Garcia and Karamel Sutra are linked to Ben & Jerry's connection to their counter-culture upbringing of the '70s.
This in-depth feature includes candid interviews with Ben, Jerry, and other leaders of this exceptional company.
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